Food or Sex or Both: studying the brain reward system

Food and sex are examples of attractive and rewarding stimuli that induce approach and consummatory behavior. These stimuli are hardwired in the brain reward system that works by linking beneficial stimuli or actions to a feeling of pleasure. We want to find out if regular junk food eating changes how the reward system works, and also if it affects the response towards other rewards like sex.

Food or Sex or Both: studying the brain reward system

Jaume F.